Brainstorming is a method businesspeople can use to generate ideas for growth or problem solving. In the process of brainstorming you should suspend any concerns about staying organised. The goal is to pour your thoughts onto paper without worrying about whether they make sense or how they fit together.
Because people have different learning styles, some will be uncomfortable with the disorganized frenzy of spilling thoughts onto paper. For instance, left brained people and sequential thinking people may not benefit from the process if it becomes too cluttered.
There are more organised ways to brainstorm, however. For this reason, we’ll explore a few ways to get the same results. Find the one that feels most comfortable to you.
Brainstorming for Right Brains
Right brained thinkers are typically comfortable with a variety of shapes, ideas, and patterns. Right brains don’t run from chaos. The artistic side of the right brain enjoys the process of creating–and it doesn’t really matter whether they start with cluttered ideas or clumps of clay.
The right brain may be most comfortable with clustering or mind mapping as a brainstorming method.
To get started, you will need a few clean pieces of paper, some tape, and a few coloured pens or highlighters.
1. Write your main idea or topic in the middle of the paper.
2. Start writing down thoughts in no particular pattern. Write words or passages that pertain to your main idea in some way.
3. Once you’ve exhausted the random thoughts that come into your head, start using prompters like who, what, where, when, and why. Do any of these prompters generate more words and ideas?
4. Consider whether prompters like “opposites” or “comparisons” would be relevant for your topic.
5. Don’t worry about repeating yourself. Just keep writing!
6. If your paper gets full, use a second sheet. Tape it to the edge of your original paper.
7. Keep attaching pages as necessary.
8. Once you have emptied your brain, take a short break from your work.
9. When you return with a fresh and rested mind, glance over your work to see what kinds of patterns emerge.
10. You’ll notice that some thoughts are related to others and some thoughts are repeated. Draw yellow circles around the thoughts that are related. The “yellow” ideas will become a subtopic.
11. Draw blue circles around other related ideas for another subtopic. Continue this pattern.
12. Don’t worry if one subtopic has ten circles and another has two. When it comes to writing your paper, this simply means you may write several paragraphs about one idea and one paragraph about another. That’s OK.
13. Once you finish drawing circles, you may want to number your individual colored circles in some sequence.
You now have a basis for a paper! You can turn your wonderful, messy, chaotic creation into a well-organised solution.
Brainstorming for Left Brains
If the process above makes you break out into a cold sweat, you may be a left brain. If you aren’t comfortable with chaos and you need to find a more orderly way to brainstorm, the bullet method might work better for you.
1. Put the title or topic of your paper at the head of your paper.
2. Think of three or four categories that would serve as subtopics. You can start by thinking how you could break best down your topic into smaller sections. What sort of features could you use to divide it? You could consider time periods, ingredients, or sections of your subject matter.
3. Write down each of your subtopics, leaving a few inches of space between each item.
4. Make bullets under each subtopic. If you find you need more space than you’ve provided under each category, you can transfer your subtopic to a new sheet of paper.
5. Don’t worry about the order of your subjects as you write; you will put them into order once you have exhausted all your ideas.
6. Once you have emptied your brain, take a short break from your work.
7. When you return with a fresh and rested mind, glance over your work to see what kinds of patterns emerge.
8. Number your main ideas so they create a flow of information.
9. You have a rough outline for your paper!
Brainstorming for Anybody
Some people may prefer to make a Venn diagram to organize their thoughts. This process involves drawing two intersecting circles. Title each circle with the name of the object you’re comparing. Fill the circle with traits that each object possesses, while filling the intersecting space with traits the two objects share.
A Venn diagram is a great tool for brainstorming and creating a comparison between two or more objects, events, or people.
Simply draw two (or three) large circles and give each circle a title, reflecting each project, person or object you are comparing.
Inside the intersection of the two circles (overlapping area) write all the traits that the objects have in common. You will refer to these traits when you compare similar characteristics.
In the areas outside the overlapping section you will write all of the traits that are specific to that particular object or person.
BRAINSTORMING – TO GENERATE GROWTH