Cadbury Milk is getting 30 percent better

We all know it, chocolate is a delicious treat but too much is not good for you. Well it appears that the people at Cadbury are trying to make chocolate, a little bit, better for you by funding research at the University of Reading with the aim of reducing the sugar content of Dairy Milk by up to 30 percent, as well as reducing the reliance on E-numbers.

In the face of the growing obesity problem across the United Kingdom, Cadbury has been on the receiving end of criticism with health campaigners labelling their chocolate treats as ‘the new tobacco’. A small bar of Cadbury Milk contains 25 grams of sugar (six teaspoons), which is more than the daily recommended allowance for children and only 5 grams short of the adult level.

The £4.7 million investment into UK food research will identify ways to reduce the sugar content by 30 percent as well as adding extra fibre into the products, without crucially changing the basic flavour and texture of the product. This move comes in the face of the growing trend of British and European consumers  who are moving away from chocolate towards ‘better for you snacking’ products such as nuts and healthy cereal bars. This sector of the industry has seen a steady growth with £540million worth sold in 2017 rising to £603 million last year and an expected similar growth into 2019.