Dairy Milk to have 30 percent less sugar

It is perhaps the taste of a generation, but in the future the taste will, well, taste somewhat different. Dairy Milk from Cadbury will contain 30 percent less sugar than it currently does.

The change is the biggest in the brands 100 years history and follows the Government initiative to make sweets and snacks less dependent on sugar. The target is to have 20 percent less sugar by 2020.

The change has not been easy for Cadbury to make. They have spent the last three years working on a top secret recipe to keep the texture and taste we all have come to love and yet doing away with a large amount of the sugar. How have they done it – well that bit remains a secret, but it does involve using a plant based fibre substitute instead.

But despite the sugar reduction, the new bar won’t help those hoping to lose weight as the revamped bars have 503 calories per 100g compared with the original which has 534 calories per 100g.