Gen Z taking the biscuit
If you thought that all Gen Z are focused on health and wellbeing, you might be pleasantly surprised that they are actually just like us and enjoy a good biscuit to dunk in their tea. If you offer them a custard cream they’d be delighted.
In a new survey by the supermarket Aldi around 70 per cent of 18 to 29 year olds questioned admitted that they loved to dunk a biscuit in a cup of tea and that compares well to the over 60’s of whom only 52 per cent said they ‘dunked’ regularly.
2000 Britons were asked what they thought was the best biscuit to dunk was and top of the list was the classic Custard Cream popular with 29 per cent of the vote, closely followed by chocolate digestives, rich teas, Bourbon’s, Malted Milk and Hobnobs with 22 per cent.
