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Half a bar is just as nice

Have you ever eaten half a chocolate bar and thought that’s enough, but the pack is open and it is too much of a faff to try and seal it? Yes. Well, then Cadbury’s have come up with a solution.

The British chocolate manufacturer has developed a new wrapper on some of its leading ranges that will allow purchasers to reseal their chocolate bars – so, it is claimed, that we won’t scoff it all at once.

But, there is much more to this new wrapper than meets the eye. Cadbury’s claim it uses a special ‘memory technology solution’ that locks the wrapper with a single twist. The drive towards ‘eating half and saving half for later’ is being driven by Cadbury’s aim to promote ‘mindful snacking’.

At the moment the new wrappers will be available on Cadbury’s twin bar Duo range which includes Boost, Double Decker, Dairy Milk and Wispa bars.

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