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The Americans, so it is said, will always do things bigger and better than anyone else and when it comes to sugar that is certainly the case. America consumes more sugar than most other countries the world over and so perhaps it is only right and fitting that the nation celebrates its love affair with the sweet stuff at IT’SUGAR a brand new retail experience.

IT’SUGAR has already seen stores pop up across the United States in places such as Atlantic City and Las Vegas but now they are building the biggest and gaudiest of all in the heart of New York City. The store will be more of a theme park experience with other 22,000 square feet over three floors.

Upon entering the tri-level development visitors will see a 60 foot replica of the State of Liberty created entirely out of candy. There will also be over 10,000 different choices of sugary sweets.

For those not in awe of sugar there will be other stores where they can spend their hard earned cash, such as Tiffany’s, Zara and H&M.

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