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Sugar tax fails to slow sales of energy drinks

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Energy drinks are still flying off the shelves despite the government’s sugar tax.

Britons knocked back 124.6 million litres in 2018. Total energy drinks sales were up £11.8 million to £67 million. But more Britons are turning to diet versions from leading brands such as Red Bull and Monster, with sales up 16 per cent to £9.3 million.

Trade magazine The Grocer said that the figures were in marked contrast with the sugary soft drinks sector, where sales have slumped 8.8 per cent since the tax was introduced 14 months ago.

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