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Young inventors to tackle UK’s food waste crisis
The old saying goes that the future belongs to the children and online supermarket Ocado certainly believes this to be the case.
Ocado has decided that youngsters and not adults may have the best ideas on how to tackle the United Kingdom’s 7.3 million tonnes of food waste a year.
The company has launched a competition that will encourage young people to invent new ways to tackle the waste problem. They say that young people have a more ‘uninhibited’ imagination.
The winner of the competition which is in conjunction with the organisation Little Inventors will see their invention transformed into a real life demonstration at an exhibition planned for later this year. Ocado’s head of corporate responsibility Suzanne Westlake said: “This project is very close to our hearts. Food belongs in bellies, not bins, and tackling food waste is an important part of our goal to become the UK’s most environmentally friendly supermarket.”